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Idiom

think outside the box

idiom (verb phrase) B2
UK /θɪŋk ˌaʊtˈsaɪd ðə ˈbɒks/
US /θɪŋk ˌaʊtˈsaɪd ðə ˈbɑks/

Meanings

idiom (verb phrase)

To solve a problem by using creative, nontraditional ideas rather than the standard approach.

think outside the box: To solve a problem by using creative, nontraditional ideas rather than the standard approach.

Definition

To think outside the box means to use creative, unconventional ideas to solve a problem.

If you think outside the box, you approach a situation in a new and imaginative way instead of using the usual methods. It often means challenging assumptions and trying solutions other people have not considered. The expression is common in business, school, and everyday problem-solving when creativity is needed.

Examples

  • We need to think outside the box if we want to cut costs without layoffs.
  • She thought outside the box and turned the empty lobby into a pop-up gallery.
  • Try to think outside the box when you design the presentation.
  • The coach asked the team to think outside the box against a stronger opponent.

Common mistake

Learners sometimes say “think out of the box,” but the most common form is “think outside the box.”