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Idiom

think outside the box

idiom (verb phrase) B2
/θɪŋk ˌaʊtˈsaɪd ðə ˈbɑks/

Meanings

idiom (verb phrase)

To use creative, unconventional thinking to solve a problem or generate new ideas.

Visual cue for think outside the box — meaning 1

Definition

To think outside the box means to use creative, unconventional ideas to solve a problem.

To think outside the box means to approach a situation in a new and imaginative way instead of using the usual methods. It often involves challenging assumptions and trying surprising solutions. People use it at work, in school, and in daily life when standard answers are not enough.

Examples

  • We need to think outside the box if we want to cut costs without layoffs.
  • Her coach told her to think outside the box and change her training routine.
  • Try to think outside the box when you design the marketing campaign.
  • The best engineers think outside the box when a project hits a dead end.