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Phrasal verb

zero in on

phrasal verb
UK /ˈzɪərəʊ ɪn ɒn/
US /ˈzɪroʊ ɪn ɑn/

Meanings

phrasal verb

to focus attention on something specific; to concentrate on one main point

zero in on: to focus attention on something specific; to concentrate on one main point
phrasal verb

to find or identify the exact thing or person you are looking for by narrowing down possibilities

zero in on: to find or identify the exact thing or person you are looking for by narrowing down possibilities
phrasal verb

to aim at a target more and more accurately

zero in on: to aim at a target more and more accurately

Definition

To zero in on something means to focus closely on it or aim at it with increasing accuracy.

To zero in on something is to direct your attention or effort toward one specific target. It often suggests narrowing down from many possibilities to the most important one. It can be used for ideas and problems, or for physically aiming at a target more accurately.

Examples

  • I zeroed in on the key point after rereading the email.
  • You should zero in on the customer’s main complaint before proposing changes.
  • She zeroed in on the quietest café after checking a few busy streets.
  • They zeroed in on the source of the noise by walking room to room.
  • The photographer zeroed in on the child’s expression as the light changed.

Common mistake

Learners often say "zero in to" instead of the correct form "zero in on."