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Word

endorse

verb C1
UK /ɪnˈdɔːs/
US /ɪnˈdoɹs/

Meanings

verb

To publicly or officially support or recommend someone or something.

endorse: To publicly or officially support or recommend someone or something.
verb

To sign a document (such as a check or card) to confirm, authorize, or transfer it.

endorse: To sign a document (such as a check or card) to confirm, authorize, or transfer it.

Definition

To endorse something is to publicly or officially support it, often by recommending it to others.

To endorse means to express approval or support for a person, idea, product, or plan, often in a public or formal way. It can also mean to sign a document, especially to make it valid or transferable. The word is common in politics, business, and everyday recommendations, and it usually implies that others may be influenced by your support.

Examples

  • I can’t endorse the proposal until I’ve seen the full impact assessment.
  • You endorsed the plan so confidently that the rest of the team stopped hesitating.
  • He refused to endorse the campaign because its messaging felt misleading.
  • She agreed to endorse the new software after months of rigorous testing.
  • They endorsed the candidate, but they also demanded clear commitments on transparency.

Common mistake

Learners often confuse "endorse" with "advertise"—to endorse is to express support or approval, not simply to promote something.