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Word

appealing

adjective C1
UK /əˈpiː.lɪŋ/
US /ʌˈpi.əl.ɪŋ/

Meanings

adjective

attractive or interesting; making you want to have, do, or experience something

appealing: attractive or interesting; making you want to have, do, or experience something
adjective

pleasant or likeable in appearance or personality

appealing: pleasant or likeable in appearance or personality

Definition

Attractive or interesting in a way that makes people like or want something.

If something is appealing, it makes a good impression and draws people’s interest or desire. It can describe a person, an idea, a plan, a product, or an offer. The word often suggests a positive, persuasive quality that feels pleasant, useful, or suitable.

Examples

  • I found the proposal appealing because it balances creativity with clear deadlines.
  • You might find the museum’s new audio tour appealing if you enjoy detailed storytelling.
  • He chose the more appealing option after comparing the long-term impact on his team.
  • She has an appealing way of explaining complex ideas without oversimplifying them.
  • They redesigned the website to make the navigation more appealing to first-time visitors.

Common mistake

Learners often confuse appealing (attractive) with appalling (shocking or terrible) because the words look similar.