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Word

assurance

noun C1
/əˈʃɔːɹəns/

Meanings

noun

a confident statement or promise intended to remove doubt

assurance: a confident statement or promise intended to remove doubt
noun

a feeling of confidence or certainty; freedom from doubt

assurance: a feeling of confidence or certainty; freedom from doubt
noun

a confident manner or self-confidence in the way someone acts or speaks

assurance: a confident manner or self-confidence in the way someone acts or speaks

Definition

Assurance is a confident promise or a feeling of certainty that something will happen or be true.

Assurance can mean a firm promise that something will be done or that a situation is secure. It can also describe a calm, confident feeling that reduces doubt or worry. In addition, it may refer to the confident way someone speaks or behaves. The meaning is usually clear from context.

Examples

  • I accepted the offer only after I received assurance that the schedule would remain flexible.
  • She spoke with quiet assurance, and the room stopped second-guessing the plan.
  • They gave the community assurance that the restoration work would be completed before winter.
  • You can proceed with assurance once you have tested the system under real conditions.

Common mistake

Learners often confuse assurance (a promise or confidence) with insurance (a service or policy for financial protection).