Word
conversion
Meanings
the process of changing something into a different form, use, or system
in marketing or online activity, the act of a user completing a desired action after seeing an offer
a change from one belief, religion, or viewpoint to another
Definition
Conversion is the process of changing something into a different form, use, or system.
Conversion refers to transforming something so that it becomes a different type, form, or purpose. It is often used for changing buildings or spaces for new uses, or for changing something from one system or format to another. In business and marketing, it can also mean when a visitor takes a desired action, such as making a purchase or signing up.
Examples
- The conversion of the abandoned school into a community arts center took two years and careful planning.
- Our team tracked conversion closely after the redesign, because the new layout changed how visitors navigated the site.
- Her conversion to vegetarianism wasn’t sudden; it grew out of years of reading and reflection.
- They questioned whether the conversion of the old rail line into a bike trail would disrupt local wildlife habitats.
- I misunderstood the instructions at first, but the conversion from the old file format to the new one turned out to be straightforward.
Common mistake
Learners often confuse conversion (the process) with convert (the verb) and incorrectly write phrases like "a convert of the building" instead of "a conversion of the building."
More at C1 level
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More nouns
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