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Word

demure

adjective C1
UK /dɪˈmjʊə(ɹ)/
US /dəˈmjɔː(ɹ)/

Meanings

adjective

Quiet and modest in behavior or appearance; reserved in a polite way.

demure: Quiet and modest in behavior or appearance; reserved in a polite way.
adjective

Intentionally or unnaturally modest-looking; seeming shy as a social performance.

demure: Intentionally or unnaturally modest-looking; seeming shy as a social performance.

Definition

Quiet, modest, and slightly shy in a way that is socially reserved.

Demure describes someone’s manner as quiet, modest, and reserved, often with a gentle or shy quality. It is commonly used for behavior, facial expressions, or a way of speaking rather than for skills or abilities. Depending on context, it can sound positive (polite and composed) or slightly critical (overly restrained or affected).

Examples

  • She offered a demure smile when the host introduced her to the panel.
  • I kept my comments demure during the meeting, letting others take the spotlight.
  • They adopted a demure posture for the photographs, even though they were laughing a moment earlier.
  • He seemed demure at first, but his questions revealed a sharp, curious mind.

Common mistake

Learners sometimes confuse demure with demur (a verb meaning to object), but demure is an adjective describing a reserved manner.