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Word

ethnocentric

adjective C1
UK /ˌeθnəʊˈsentrɪk/
US /ˌɛθnoʊˈsɛntrɪk/

Meanings

adjective

Viewing other cultures through the lens of your own culture and assuming your culture is superior or the norm.

ethnocentric: Viewing other cultures through the lens of your own culture and assuming your culture is superior or the norm.
adjective

Centered on or focused mainly on the traditions, interests, or perspective of one particular ethnic or cultural group.

ethnocentric: Centered on or focused mainly on the traditions, interests, or perspective of one particular ethnic or cultura…

Definition

Believing that your own culture is the standard and judging other cultures by it.

Ethnocentric describes a person, attitude, or viewpoint that treats one’s own culture as the most normal or important. It involves evaluating other cultures using the values and assumptions of your own group. This can lead to unfair judgments, stereotypes, and misunderstandings in intercultural situations.

Examples

  • His review felt ethnocentric because he dismissed local traditions as if only his own customs were reasonable.
  • The documentary avoids an ethnocentric tone by letting people explain their practices in their own context.
  • She caught herself being ethnocentric when she assumed punctuality had the same meaning in every country.
  • They redesigned the training to be less ethnocentric and more relevant for colleagues working across regions.

Common mistake

Learners often confuse ethnocentric with racist, but ethnocentric mainly means judging other cultures by your own cultural standards.