Word
fundraising
Meanings
the activity of collecting money for a cause, project, or organization
the money-collection efforts or campaign itself (events, appeals, and outreach used to get donations)
Definition
Fundraising is the activity of collecting money for a cause, project, or organization.
Fundraising means asking people or organizations to donate money, usually for a charity, campaign, or community project. It often involves planned events, online campaigns, or direct appeals. The goal is to gather enough support to pay for specific needs or ongoing work.
Examples
- Our university society is focusing on fundraising to expand its mentoring program next semester.
- I joined the fundraising committee because I wanted to help the shelter improve its facilities.
- She handled fundraising with impressive tact, following up with donors without sounding pushy.
- They paused fundraising during the exam period and restarted once everyone had more time.
- Your fundraising strategy will work better if you clarify exactly what the donations will support.
Common mistake
Learners often confuse fundraising (collecting money) with fund-raising costs (the expenses of running the campaign).
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