Word
gimmick
A clever device, idea, or trick, especially one used to attract attention or increase sales.
Meanings
A clever device, idea, or trick, especially one used to attract attention or increase sales.
A feature or device that is clever or novel but ultimately serves little practical purpose or is misleading.
Examples
- The new snack brand used a surprising packaging design as a marketing gimmick to stand out on the crowded shelves.
- Many reviewers felt that the virtual reality mode in the game was an interesting gimmick, but it didn't truly enhance the overall gameplay experience.
- He argued that the politician's promise of a 'free' public service was nothing more than an election gimmick to win votes.
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