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Word

high-profile

adjective C1
UK /ˌhaɪ ˈprəʊˌfaɪl/
US /ˌhaɪ ˈproʊˌfaɪl/

Meanings

adjective

attracting a lot of public attention; widely reported and discussed

high-profile: attracting a lot of public attention; widely reported and discussed
adjective

involving someone who is famous or important and therefore closely watched

high-profile: involving someone who is famous or important and therefore closely watched

Definition

High-profile describes a person, event, or issue that attracts a lot of public attention and media coverage.

Something high-profile is widely noticed, discussed, or reported on, often because it involves famous people or an important situation. It suggests strong public interest and visibility rather than private or low-key activity. The term is commonly used for jobs, campaigns, investigations, cases, and events that draw media scrutiny.

Examples

  • The journalist was assigned to a high-profile investigation that drew intense national scrutiny.
  • She accepted a high-profile role at the museum, knowing every decision would be closely examined.
  • They launched a high-profile campaign to raise awareness, and the message spread quickly across major outlets.
  • He tried to keep a low-key routine despite a high-profile breakup that dominated the headlines.
  • We needed a high-profile speaker for the conference to attract an international audience.

Common mistake

Learners often confuse high-profile (publicly prominent) with high-level (senior or advanced in rank or difficulty).