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Word

mainstream

adjective C1
UK /ˈmeɪn.stɹiːm/
US /ˈmeɪn.stɹim/

Meanings

adjective

Widely accepted, popular, or typical for most people in a society.

mainstream: Widely accepted, popular, or typical for most people in a society.
noun

The set of ideas, culture, or media that is dominant and accepted by the majority.

mainstream: The set of ideas, culture, or media that is dominant and accepted by the majority.

Definition

Mainstream describes ideas, activities, or media that are widely accepted and popular with most people.

Mainstream refers to what is considered normal, widely liked, or generally accepted by the majority in a society. It is often used for culture, media, opinions, and trends that reach a broad audience. It can be neutral or slightly critical, depending on the context, when contrasted with alternative or niche options.

Examples

  • Her research challenges mainstream assumptions about how people learn languages in the workplace.
  • I enjoy mainstream films, but I still look for directors who take real creative risks.
  • The band moved into the mainstream after one track went viral across multiple platforms.
  • They felt their views were ignored by the mainstream, so they built their own online community.

Common mistake

Learners sometimes say "in mainstream" instead of the more natural "in the mainstream" when referring to dominant culture or opinion.