Daily Word Box

Word

niche

noun B2

Meanings

noun

A specialized segment of a market for a particular kind of product or service.

Visual cue for niche — meaning 1
noun

A situation or role that suits someone well and allows them to succeed.

Visual cue for niche — meaning 2
noun

A shallow recess in a wall used for holding a statue, vase, or other object.

Image generation queued.

Definition

A niche is a specialized place, role, or area where something fits well or is most effective.

A niche is a particular area or position that is suited to a person, product, or idea. It often refers to a specialized market or activity with specific needs and customers. People also use it to talk about a comfortable role where someone’s skills match what is required.

Examples

  • She found a niche in eco-friendly packaging.
  • This product targets a niche market of home bakers.
  • After a few jobs, he discovered his niche in data analysis.
  • The company is trying to fill a niche that bigger brands ignore.
  • A small statue sat in a niche in the stone wall.