Word
niche
Meanings
a specialized area of work, interest, or position that suits someone well
a small, specialized market for a particular product or group of customers
a shallow recess in a wall, often used to hold a statue or decorative object
Definition
A niche is a specialized place, role, or market that suits a particular person or product.
A niche is a specific area or position that is different from the general or mainstream. People often talk about finding a niche at work or in society, meaning a role where they fit well and can succeed. In business, a niche is a small, focused market for a particular group of customers with specific needs.
Examples
- She found her niche in user experience design.
- The company targets a niche market for eco-friendly pet products.
- It took him years to carve out a niche as a freelance editor.
- This podcast fills a niche that mainstream media ignores.
Common mistake
Learners often use the wrong pronunciation (like /nɪtʃ/) or confuse niche with nice in spelling and meaning.
More at B2 level
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- agnostic An agnostic is someone who does not claim to know whether God exists.
- hyperbole Hyperbole is an obvious exaggeration used for emphasis or humor.
More nouns
- fascism Fascism is an extreme right-wing political system with a powerful dictator, strong nationalism, and…
- gaslighting Gaslighting is a form of psychological manipulation that makes someone doubt their own memory, judg…
- narcissist A narcissist is someone who is excessively self-centered and craves admiration while showing little…
- empathy Empathy is the ability to understand and share another person’s feelings.
- metaphor A metaphor is a way of describing something by saying it is something else to create a clear image …