Daily Word Box

Word

connotation

noun B2

Meanings

noun

An additional feeling, association, or implied idea that a word suggests besides its direct meaning.

Visual cue for connotation — meaning 1
noun

The positive, negative, or neutral emotional tone that a word evokes for listeners or readers.

Visual cue for connotation — meaning 2

Definition

A connotation is the feeling or idea that a word suggests in addition to its basic meaning.

A connotation is the emotional or cultural meaning that a word carries beyond its literal definition. Some words suggest something positive, negative, or neutral even when they refer to the same thing. Understanding connotation helps you choose words that match the tone you want in speaking and writing.

Examples

  • The word "cheap" has a negative connotation in this context.
  • Her choice of words carried a connotation of disrespect.
  • In advertising, connotation can matter more than literal meaning.
  • The connotation of "home" feels warm and comforting to many people.